The Ordinary Serum is a popular skincare product known for its effective, science-backed formulations. It offers a range of serums targeting various skin concerns, including hydration, pigmentation, and aging. Key ingredients like hyaluronic acid, vitamin C, and retinol deliver potent benefits without unnecessary fillers. The brand emphasizes transparency in its formulations, providing clear ingredient lists and concentrations. Affordable and accessible, The Ordinary Serum has gained a loyal following among skincare enthusiasts.